Yesterday, I walked into a music store for the first time in almost a decade. Not much has changed: they sell pretty much the same guitars they were selling a while back and they are still upset if you touch an instrument without asking.
I remember going to the music store every other week while in school. Buying a guitar was a big deal at the time; months of work and saving money. My first impression when I entered the store yesterday was that I couldn’t afford to buy anything at the moment.
After looking at a price tag or two, I laughed and realized I was wrong. I could walk out of the store with the guitar I wanted right away. But still, I was tempted to try out the cheapest one…
I reached in my pocket for a guitar pick, the same way I would find my keys to unlock the door. The thing is, I stopped carrying them many years ago. I did carry them in my pocket all the time, but that was a lifetime ago.
It’s really hard to give up something you’re used to do regularly or to forget the associated feelings. Habits are incredibly powerful. You can either be a victim or use them as a tool.
Chartbeat network has shown that if you can hold a visitor’s attention for just three minutes they are twice as likely to return than if you only hold them for one minute.
Important Kickstarter Security Notice
On Wednesday night, law enforcement officials contacted Kickstarter and alerted us that hackers had sought and gained unauthorized access to some of our customers’ data. Upon learning this, we immediately closed the security breach and began strengthening security measures throughout the Kickstarter system.
No credit card data of any kind was accessed by hackers. There is no evidence of unauthorized activity of any kind on your account.
While no credit card data was accessed, some information about our customers was. Accessed information included usernames, email addresses, mailing addresses, phone numbers, and encrypted passwords. Actual passwords were not revealed, however it is possible for a malicious person with enough computing power to guess and crack an encrypted password, particularly a weak or obvious one.
As a precaution, we have reset your Facebook login credentials to secure your account. No further action is necessary on your part.
We’re incredibly sorry that this happened. We set a very high bar for how we serve our community, and this incident is frustrating and upsetting. We have since improved our security procedures and systems in numerous ways, and we will continue to do so in the weeks and months to come. We are working closely with law enforcement, and we are doing everything in our power to prevent this from happening again.
Kickstarter is a vibrant community like no other, and we can’t thank you enough for being a part of it. Please let us know if you have any questions, comments, or concerns. You can reach us at email@example.com.
My New Home
I started blogging on Svbtle. Many posts in the pipeline. Subscribe to my updates and don’t miss out on the next one.
I just published “First month at a startup”.
Subscribe to my blog and get the next post delivered to your inbox.